RESUME.
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Senior Production Artist

KEURIG DR PEPPER
FRISCO, TX
SEP 2023 - PRESENT

RESPONSIBILITIES:

PRODUCTION. LARGE SCALE PRINTING. PACKAGING.

BRANDS:

KEURIG COFFEE. DR PEPPER. 7UP. SUNKIST. SQUIRT. CANADA DRY. CLAMATO. MOTTS.

• Technical and mechanical drawings, large scale printing for point of sale and other print collateral.

• Adaptive artwork for final production and printing.

• Solve construction challenges for unique, custom point of sale deliverables.

• Continuously meeting accelerated timelines for large multi-brand point of sale projects.

• Adaptive packaging and labels for carbonated soft drinks and juices/teas (Snapple, Mott’s, RC Cola, and more)

• Adaptive packaging and labels for Keurig coffee (Green Mountain Coffee Roasters, McCafe, The Original Donut Shop, and more)

Senior Designer

SHINOLA DETROIT
BEDROCK MANUFACTURING
PLANO, TX
JAN 2019 - FEB 2023

RESPONSIBILITIES:

CMF DESIGN. COLOR, MATERIALS, FINISH · INDUSTRIAL DESIGN · MANUFACTURING

BRANDS:

SHINOLA. TOM FORD. MARC JACOBS. FILSON.

• Continuous product development and evolution of Shinola Women’s Watches: Bixby, Derby, Book, Bikelock, Birdy, Canfield. Creating original looks and designs that align with broad range of categories (handbags, jewelry, Men’s)

• Offer new features and materials, introduce seasonal color stories, refresh mainline core products that work within established brand guidelines.

• Technical and mechanical drawings, watch specifications for factory manufacturing (Tech packs and Colorways).

• Communication, creation and approval of mechanical drawings.

• Solve technical, mechanical, and construction challenges during product development.

• New watch packaging for Shinola Womens Watches and Tom Ford Timepieces.

• Create concepts for assigned brands and in-house launches: Detrola Motel, Shinola Crate+Barrel, Filson Home, Shinola x Hasbro, Tide Ocean Plastic for Tom Ford timepieces.

• Collaborate on execution of proposal collateral (teaser videos, product photography, project samples).

• Interpret creative briefs, produce creative concepts and presentation decks. Research and understand the client's needs and target audiences. Revise concepts and designs based on internal and client feedback/direction.

• Mood boards and concepts with a focus on fashion trends for Shinola Womens, Tom Ford, Marc Jacobs, Hillier Bartley, Filson. Maintain up-to-date knowledge of industry trends.

• Development of a design, file and asset organization system to keep teams aligned each season. Organization through out concept development, execution, and delivery of final product while working with large remote team (Texas, Michigan, Hong Kong, China, Europe) during COVID-19 pandemic challenges.

Senior Designer

JACK BLACK, MEN’S SKINCARE
(PART OF EDGEWELL PERSONAL CARE)
CARROLLTON, TX
AUG 2018 - DEC 2018

RESPONSIBILITIES:

VISUAL DESIGN · UX/UI · PRINT · VIDEO

• Social media promotional campaigns. (Black Friday, Christmas, Newsletters, Eblasts, Instagram, Facebook)

• Cross marketing collateral for seasonal campaigns. (Banners, Wall Murals, Posters, Flyers, Promo Items). Creating original looks and designs across a range of media.

• Graphic assets for sales, marketing and brand partnerships.

• Motion graphics video for product launch kick-offs.

• Men’s skincare product packaging: limited edition, new releases, collaborations.

• Maintain up-to-date knowledge of communication and industry trends.

Designer

NERIUM
(NOW KNOWN AS NEORA)
ADDISON, TX
OCT 2017 - JUNE 2018

RESPONSIBILITIES:

VISUAL DESIGN · UX/UI · PRINT

• Creative lead responsible for design and concepts for global sales team’s requests.

• Concept and design for global marketing events. (Printed & digital: booths, banners, website visuals)

• Seasonal and quarterly digital marketing sales promotions. (Email, Facebook, Instagram, Internal site)

• Refresh and update annual sales magazine cover design.

Designer

TONI&GUY HAIRDRESSING ACADEMY
PLANO, TX
JUNE 2017 - OCT 2017

RESPONSIBILITIES:

VISUAL DESIGN · UX/UI · PRINT

• Marketing, promotional materials and collateral for TONI&GUY’s salons and academies as well as interactive promotional video content for brand presence on the web and social media platforms.

• Create Snapchat geofilters and Instagram filters for branded events and promotions.

• Management of design projects, requests, and communication with vendors on deliverables. Report to President for sign-off.

• Custom print and websites for Corporate and Franchise academies and Salon Directors.

• Directly responsible resolving creative and technical challenges for the final design in production, focusing on maintaining quality and creative direction between hand-off.

• Led onboarding, direction and design process for marketing team members during transition and start-up of department.

• Collaborate with hairdressers during photoshoots and art direction, guide team on what images may be needed for layout use.

• Clean up photography, photo re-touching of hair models and hair products.

Watch Designer

FOSSIL GROUP
RICHARDSON, TX
OCT 2011 - APRIL 2017

RESPONSIBILITIES:

CMF DESIGN. COLOR, MATERIALS, FINISH · INDUSTRIAL DESIGN · MANUFACTURING

BRANDS:

MARC BY MARC JACOBS WATCHES
OCT 2011 - AUG 2015

MICHAEL KORS WATCHES
AUG 2015 - APRIL 2017

• Continuous development and evolution of Ladies & Men’s watches for Michael Kors and Marc by Marc Jacobs. Offering new features and materials, introducing seasonal color stories, refreshing core products while aligning with other categories (Apparel/Ready-To-Wear, handbags, wallets, sunglasses, jewelry, shoes, Men’s) for strong storytelling.

• Technical and mechanical drawings, watch specifications for factory manufacturing (Tech packs and Colorways).

• Communication, creation and approval of mechanical drawings.

• Solve construction challenges during product development and innovation. Solve technical challenges of final design in production, keeping the balance of margins, MSRP, and AUR in mind.

• Create watch mechanical drawings for production. Responsible for the review and approval of technical drawings.

• Contribute to ideas, concepts, seasonal creative direction, and mood boards for licensor’s review and approval. Mood boards and concepts with a focus on fashion trends.

• Design exclusives for retail accounts: Nordstrom, Bloomingdales, Macy’s, Dillard’s, DFS, Michael Kors and Marc by Marc Jacobs boutiques & outlets.

• Collaborate with external departments (watchstation.com, packaging, pre-press/photo studio, brand, marketing) to develop and maintain a high standard of design across all teams.

• Design, concept, collaborate with other in-house design teams: Karl Lagerfeld and Armani Exchange.

• Gained familiarity with Solidworks and Keyshots to better convey design details through 3D prints.