SHINOLA DETROIT.
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WATCH PRODUCT DESIGN

DIAMOND DERBY WATCH

 

 

DESIGN TASK & ChALLENGES:

  • How can we evolve the women’s watch line and offer a fresh, new, elevated platform that can function both as watch and jewelry?

  • Not to exceed brand right price points, while using high quality materials (diamonds, leather, solid metals, semi-precious stones)

 

RESULT:

  • THE DERBY WATCH
    Inspired by the bend of a horseshoe, the 30mm Derby is a timeless classic with a kick, and this edition goes two steps further with elegance: Eight beautiful diamond indices and a top ring adorned with a crown of diamonds.   

  • Derby’s case wraps elegantly around the Mother of Pearl dial like two horseshoes. Sophisticated and unexpected, it’s a seamless design executed with fresh inspiration from American design heritage. Slim hands and applied polished silver style numerals and diamonds on the dial complete the look.

  • Full product offering here.